The story of Publish

Uthabiti

«Stability» — Swahili

The product became more solid and independent. We added our own content management system, improved security, and continued polishing the creator experience.

• Custom Go backend CMS for blog posts and static pages
• Server-side rendering for better SEO
• Auth fixes and passwordless login
• Enhanced security and AI integration
• Improved render: cover, zoom, and design
• New animated covers and badge layout
• Help Center with FAQ and video tutorials

Publish is no longer just a tool — it is a stable platform with its own content ecosystem.

Uhuru

«Freedom» — Swahili

The core idea of the product was finally stated: the author creates the content. Publish removes the routine around it.

In one process: recognition → subtitles → title → description → editing → cover → planning → publishing → statistics.

The main value of Publish is not a machine that posts for you. It is freeing the author from hours of technical work after the shoot.

Mtambo

«Mechanism / machine» — Swahili

The full process of preparing an author’s video took shape: shot → uploaded → processed → reviewed → scheduled → published.

Publish stopped being just a video editor.

Nova

«New» — Latin

Work with social networks expanded.

• connecting several platforms
• unified account management
• preparing one video for different networks
• collecting statistics

Mfululizo

«Sequence / series» — Swahili

Publish started working with a larger volume of content.

• batch processing
• video queue
• reordering
• preparing several clips

You can shoot a lot in advance and prepare the clips for publication over time.

Asha

«Hope» — Sanskrit / Hindi

The styling of the finished video expanded.

• improved covers
• extra graphic elements
• text styling
• overlay
• B-roll
• more flexible visual style

Luma

«Light» — Latin root / Finnish name

Publish turned processing into a repeatable process.

Full editing presets appeared: upload → choose a style → get a finished video.

Ratiba

«Schedule» — Swahili

Publication planning appeared. You can decide in advance:

• publication day
• time
• social network
• specific video

The calendar helps you see upcoming content and organize publications. Publishing to the network is done by the author.

Sora

«Sky» — Japanese

Publish stepped beyond video editing.

Video could be prepared for different social networks, and the first working publishing workflows appeared.

Nadi

«Flow / current» — Sanskrit

Processing became a single pipeline.

You could upload a video and send it to processing without walking through every step by hand.

Work with several videos and a processing queue appeared.

Taswira

«Image / likeness» — Swahili

Video received a full visual treatment.

• automatic covers
• cover text
• graphic elements
• series styling

Koru

«New growth» — Māori

A personal style of video processing appeared.

• subtitle settings
• music
• zoom
• visual styling
• saving settings as presets

Set the style once — then it applies to new videos.

Akili

«Mind / intelligence» — Swahili

Publish started working not only with the picture, but with the meaning of the video.

• speech analysis
• automatic text preparation
• title options
• video description drafts

Sauti

«Voice» — Swahili

Publish learned to turn the author’s speech into finished subtitles.

• speech recognition
• automatic subtitle creation
• syncing text with video
• subtitle styling

Mwanzo

«Beginning» — Swahili

The first working version of video processing appeared.

• first editing experiments
• automatic processing of source video
• first ways to turn ordinary video into a finished clip

Active product development began.

Awen

«Inspiration» — Welsh

A period of forming the idea and researching the product.

• studying how content is created
• talking with bloggers and authors
• learning their working process
• researching editing, publishing, and social networks
• shaping the concept of the future service

The project was gradually turning from an idea into a product.